Items with Index Term: relationship marketing

Chambers, M; Fitch, T; Keki, I and Smyth, H (2009) Differences between customer experience and business development propositions: The case of a major contractor in the infrastructure market. In: Dainty, A R J (ed.) Proceedings of 25th Annual ARCOM Conference, 7-9 September 2009, Nottingham, UK.

Davis, P R (2003) The application of relationship marketing in the construction industry: Work in progress report. In: Greenwood, D J (ed.) Proceedings of 19th Annual ARCOM Conference, 3-5 September 2003, Brighton, UK.

Davis, P R (2004) Relationship marketing techniques in construction projects: A case study approach. In: Khosrowshahi, F (ed.) Proceedings of 20th Annual ARCOM Conference, 1-3 September 2004, Edinburgh, UK.

Davis, P R and Walker, D H T (2004) Relationship based procurement. In: Khosrowshahi, F (ed.) Proceedings of 20th Annual ARCOM Conference, 1-3 September 2004, Edinburgh, UK.

Davis, Peter Rex (2005) Application of relationship marketing to construction. PhD thesis, RMIT University, Australia.

Fitch, T; Keki, I and Smyth, H (2010) Power and perceptions in business development: The case of a major contractor and design consultancies in civil engineering influencer and referral markets. In: Egbu, C (ed.) Proceedings of 26th Annual ARCOM Conference, 6-8 September 2010, Leeds, UK.

Kougia, I and Smyth, H (2011) Architects marketing activities: Explicit and implicit relationship marketing attitudes. In: Egbu, C and Lou, E C W (eds.) Proceedings of 27th Annual ARCOM Conference, 5-7 September 2011, Bristol, UK.

Masitenyane, L A (2020) Dimensions and outcomes of buyer-seller relationship intentions for concrete products in the construction environment. DTech thesis, Vaal University of Technology, South Africa.

Masood, R; Roy, K; Gonzalez, V A and Lim, J B P (2024) Ameliorating supply chains of prefabricated housebuilding: An integrated performance framework. Journal of Construction Engineering and Management, 150(6): 04024044, ISSN 0733-9364

Murtagh, N; Roberts, A and Hind, R (2016) The role of environmental sustainability in marketing of small architectural design practices. Construction Management and Economics, 34(4-5), pp. 258-271. ISSN 01446193

Oei, F J and Ogunlana, S O (2006) Assessment of the development role of a statutory body from a customer perspective: A relationship marketing approach. Journal of Construction in Developing Countries, 11(2), pp. 31-52. ISSN 1823-6499

Razmdoost, K and Mills, G (2016) Towards a service-led relationship in project-based firms. Construction Management and Economics, 34(4-5), pp. 317-334. ISSN 01446193

Skitmore, M and Smyth, H (2007) Pricing construction work: A marketing viewpoint. Construction Management and Economics, 25(6), pp. 619-630. ISSN 1466433X

Smyth, H (2005) Procurement push and marketing pull in supply chain management: The conceptual contribution of relationship marketing as a driver in project financial performance. Journal of Financial Management of Property and Construction, 10(1), pp. 33-44. ISSN 1366-4387

Smyth, H and Fitch, T (2009) Application of relationship marketing and management: A large contractor case study. Construction Management and Economics, 27(4), pp. 399-410. ISSN 1466433X

Smyth, H and Kioussi, S (2011) Architecture firms and the role of brand management. Architectural Engineering and Design Management, 7(3), pp. 205-217. ISSN 1745-2007

Swarts, K M; Lehman, K and Lewis, G K (2016) The use of social customer relationship management by building contractors: Evidence from Tasmania. Construction Management and Economics, 34(4-5), pp. 302-316. ISSN 01446193

Thompson, N J (2003) Relationship marketing and client trust towards contractors within the large private building sector of the UK construction industry. PhD thesis, Oxford Brookes University, UK.