Items with Index Term: construction marketing

Campbell, J L (1999) A baseline study of practices and perceptions of marketing and aftermarketing activities among commercial general contractors. PhD thesis, University of Idaho, USA.

Cheung, F K T; Kurul, E and Oti, A H (2016) A case study of hybrid strategies to create value for a contracting business in the education sector in England and Wales. Construction Management and Economics, 34(4-5), pp. 335-352. ISSN 01446193

Gunning, J G (2000) Models of customer satisfaction and service quality as research instruments in construction management. In: Akintoye, A (ed.) Proceedings of 16th Annual ARCOM Conference, 6-8 September 2000, Glasgow, UK.

Hindle, R D and Muller, M H (1997) The role of education as an agent of change: a two-fold effect. Journal of Construction Procurement, 3(1), pp. 56-69. ISSN 1358-9180

Pheng, L S (1990) Marketing theories and concepts for the international construction industry: a study of their applicability at the global, national and corporate perspectives. PhD thesis, University College London, UK.

Polat, G (2010) Using ANP priorities with goal programming in optimally allocating marketing resources. Construction Innovation, 10(3), pp. 346-365. ISSN 1471-4175

Polat, G and Donmez, U (2010) ANP-based marketing activity selection model for construction companies. Construction Innovation, 10(1), pp. 89-111. ISSN 1471-4175

Russo, J G (1981) Construction marketing in the USA: A viable system for success and control. Construction Papers, 1(2), pp. 29-35. ISSN 0144-8587

Smallwood, J (2005) The role of optimum health and safety (H&S) in construction marketing. In: Khosrowshahi, F (ed.) Proceedings of 21st Annual ARCOM Conference, 7-9 September 2005, London, UK.

Smyth, H; Duryan, M and Kusuma, I (2019) Service design for marketing in construction: Tactical implementation in the "business development management". Built Environment Project and Asset Management, 9(1), pp. 87-99. ISSN 2044-124X

Yankah, J E (2018) An integrated framework of marketing in construction contracting enterprises in the Ghanaian construction industry. PhD thesis, University of Johannesburg, South Africa.